Our marketplace product is occasionally misconstrued as competing with Google AdSense. Our marketplace product is not focused on general display advertising, but instead prioritizes native advertising: forms of advertising that actively involve content creators and publishers. Branded content is original content created by content publishers in collaboration with advertisers. The content is sometimes about the advertising company or their product, but other times, can just be an entertaining piece of content that advertisers decided to fund to build up goodwill with an audience or define their branding.
Branded content can range from written posts (e.g. sponsored posts in The New York Times
) to podcasts and videos, to parties or stunts executed in collaboration between a digital publisher and an advertiser. Qchain aims to help publishers that are already reliant on native ads — such as Vox, Gizmodo, and The Atlantic — as well as blogs that may wish to host native advertisements but are under-serviced in the current ad environment.
Influencer marketing consists of paying personalities, celebrities, and other prominent individuals for endorsements. We will focus on targeting Youtube, Twitch, and Snapchat influencer marketing on our platform. Advertisers will be able to easily toggle the kind of advertising they are looking to purchase on the marketplace.