Empowering all parties in the advertiser & publisher relationship.
– Marshall McLuhan
Understanding Media: The Extensions of Man
Qchain is an upcoming digital advertising and analytics platform that is being built on the Ethereum and NEM blockchains. It aims to facilitate open, flexible, and inviolable transactions between advertisers and publishers through the use of smart contracts. We bring together advertisers, individuals or companies who want to market products and services to targeted populations, and publishers, creators and curators of digital media and content who seek to monetize their online traffic.
When we think of digital media, we think of speed, adaptiveness, and responsiveness. Consumers have to come to expect those qualities in the messages that are being delivered through the Internet and the products and services that facilitate our digital ecosystems. Qchain aspires to be a product that embodies those qualities exactly for advertisers and publishers.
Qchain has no central authority. All parties have greater flexibility, advertisers pay less in fees, and publishers receive higher payouts.
We offer an excellent value for all capital-exchanging agents. Contracts are executed transparently, and control is returned to the users.
Source code for our product releases will be available for all to see. Users can be confident in the security of our code and fairness of our product.
Qchain is built on two next-generation blockchain technologies, Ethereum and NEM. These platforms enable transactions to be carried out between advertisers and publishers in a decentralized and transparent manner through the use of smart contracts. Both Ethereum and NEM are rapidly growing and thriving platforms, with rich technological innovation and an expanding ecosystem of applications.
Qchain works with all browsers and devices, as well as existing server infrastructures. Advertisers and publishers can take advantage of our platform without changing fundamental parts of their toolchain or using unfamiliar tools that introduce a steeper learning curve.
The global advertising market is one that has seen tremendous growth and rapid expansion in the digital age, with no signs of slowing down. Moreover, in many instances the year-over-year rate of growth in revenue is increasing.
Google ad revenue from 2001-2016 (Billions of U.S. Dollars)
© Statista. Sources: Google, Alphabet.